8 Ways to Personalize Your Business by Jeanine Just ©1988
“Create Valued Experiences!” Lots of people are tired of transactions—tired of pushing buttons on voice mail systems—tired of being "trained" on how they have to do business with robotic, soulless, transaction-driven "bigger is better stores"— tired of the same-old—same-old —and tired of Madison Avenue marketing wizards forcing "stuff" on them. Psychodynamics of Success If you intend to succeed in today’s changing times, you better understand what makes people tick– and why they buy what they buy. Demographics studies reveal important statistical information for business success. Psychodynamics reveals how changing values, beliefs, motivations and lifestyles impact the future of your business. Succeeding is very simple—CARE! Find out what people really want and give it to them. No games, no fancy marketing wizards, and no manipulation. Provide total value: quality products and services at fair prices customers can count on, day in and day out. As the "big boys" get bigger they create opportunities for smaller businesses. Be the first in your town or in your industry to "personalize your business." Want to flourish? Find ways to build these 8 factors into your products, services, marketing plans, and work environments. Don’t bother to start or create just another business, product or service. Create valued experiences that are fun … and do it NOW. You don’t know your personal 5-core values? It’s OK. Our research over the past 18 years proves that if you build these 8-core values into every aspect of your business— your business will flourish. CREATIVITY Create mystique! Create valued experiences! People buy experiences … not products and services. Be extraordinary! Determine your unique factor…then focus on the quality of the experience created by your products or services. ADVENTURE Design every aspect of your enterprise to reflect ideas that are not currently accepted as normal industry conduct. Include playfulness, storytelling, surprise, mystery and spontaneity. Be willing to have newsworthy "creative conflict" around what you do. CURIOSITY People are curious and interested in learning about new ideas, products and gadgets. Find clever ways to arouse interest that reduce advertising costs and build customer loyalty. Utilize cost-effective educational marketing strategies such as seminars,media, catalogs, newsletters and the web to increase visibility. INNOVATION Create your own stage and play a different game. Trash the rules and find new ways to win. The new hero is the innovator…the trendsetter. Be unconventional! Be daring! Be first! Don’t just create another business, product or service. Launch something new. Create the next generation. Provide your customers with abnormal solutions, uniqueness, and quality. INDIVIDUALITY Find out what people want ... and give it to them! Provide total value. Appeal to people’s need to be different and important. Create custom designs, and be willing to personalize your services or products. People will go out of their way (and even pay more money) to do business with you. HUMANISM Build relationships! Design every aspect of your business to be customer-centered. Get a jump on your "competition" by genuinely caring about people. Individuals inspired by a sense of self-importance are the building blocks to organizational success. Nurture synergistic partnerships that ignite people's energy. Place a priority on heart-power and good old fashioned values such as pride, craftsmanship, mutual respect and integrity. SPIRITUALITY Sustainable success is based on spiritual laws. Twenty first century leaders know the importance of capitalism with a conscience – and they understand success requires operating in alignment with natural principles governing planet earth. They are guided by a vision of profits with principles. This new brand of leaders have identified their 5-core values and drive them through their enterprises. They are committed to making $$$ while making a difference…and they know that spirituality boosts their bottom line. FUN FACTOR The winning success formula in the New Business Paradigm is ... fun, profits and productivity! This new double-bottom line will activate your entrepreneurial spirit and the spirit of your enterprise. Be sure to mix business with pleasure.
This article is written by and the property of, Jeanine Just, founder and CEO of Visionaries University. You have permission to share it through any medium as long as proper credit lines are included. Jeanine Just empowers people to courageously reinvent their businesses, lives, and future. Jeanine is a visionary success strategist, new paradigm builder, author, inspirational speaker, seminar facilitator —and highly acclaimed trance-formation agent For interviews, radio/TV guest, seminars, consulting, or more information for getting control of your destiny, please contact Jeanine at 949-494-3811 or www.visionariesuniversity.org
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