Design Healthy 21st Century Businesses & Lifestyles    

 by Jeanine Just, Visionary Success Strategist ©1996

Lifestyle:  (lif-style)  n  (1946)  the typical way of life of an individual, group, or culture

A major shift in what we value and where we put our priorities, is impacting every aspect of our lives (especially business and work). The time has come for millions of people to stop searching for meaning or happiness —and experience it everyday.

In the 1860s Henry David Thoreau wrote about his Walden Pond experience to point out the insanity of  lifestyles then. He said, “People lead lives of quiet desperation—and if a person does not keep pace with their companions, perhaps it’s because they hear a different drummer.”  These words are very important today.

Whose Life Are You Living?

Current lifestyles have been marketed to us and programmed into us. They rarely represent our real values. If you intend to get control of your destiny you will need to listen to your heart —then begin the process of sorting through your personal and professional obligations. Rewarding work, fulfilling relationships, inner harmony, passion and joy — are not luxuries. This life isn’t a dress rehearsal.

The 15 years of lifestyle research required to create this program was done working in the trenches with people who were searching for meaning beyond materiality. Today, people across the globe are using this “trance-formational” technology  to create breakthrough results in their businesses, projects, and lives. Values-driven success strategies provide practical solutions for the values crisis forcing the transformation of our society, businesses, lifestyles, families, and institutions.

People tend to believe that how things are, is how they have always been—and how they will always be…AND most people accept the world as it is presented to them.

But lifestyles have radically changed since 1950.

The 50s promoted the “Ozzie & Harriet” ideal family. The 60s were a time of rebellion. The 70s were about relentless change. Baby Boomers were altering status quo—kids were attending colleges far away from home— corporations were relocating people across the globe—fewer people were living in the same house or community all their life—divorces and single parent families were increasing—and the trend of jetsetting seniors was emerging. The roaring  80s were about stress and acquiring stuff. 

Initially this lifestyles research project began in 1984 as a result of trying to help a few people reconcile their inner turmoil and find solutions to painful life experiences. These people were wrestling with questions like: “What is success today, and what is the purpose of life, work and business?”  In general these people valued material motivations driven by the intellect and ego personality self such as: A $100,000 a year salary, a house overlooking the ocean or hillside, a BMW, Porsche or Mercedes, and trips to exotic places around the globe with the perfect spouse or partner.  

By 1987 people’s heart-based motivations started to kick-in and they sounded like this: “I want recognition–meaningful work–balance in my life–to have fun while making money–more variety–a sense of purpose–to feel like what I’m doing matters–work I can put my heart and soul into–compensation beyond just financial–to choose my own hours–be my own boss–time for myself, my family–or time to do nothing, etc.”  

Throughout the 90s people intensified their quest to integrate the motivations of $$$ and meaning (materiality with spirituality). Dot-Com wizards and clever stock marketeers were learning about “built for cash or built to last.” By the end of the 90s, millions of people were feeling cynical, exhausted, depressed, and even in despair —in spite of living the good life. The big questions are “Is this all there is?” and “What to I want to be when I grow up?” Institutional ideals were failing people. Everywhere people were trying to “bail from life as usual”—trying to slip the bonds of “normalcy” and emerge from the “giant hairball”–that tangled, impenetrable mass of rules and systems that worked in the past but can only lead to mediocrity in the new paradigm.  

So here we are in the building years of a new millennium and in a massive values crisis! The war is within us–between the motivations of our intellect and heart. Many people are listening to their hearts, simplifying their lives—and re-inventing more appropriate businesses, careers, lifestyles, and relationships. 

People want to work and to be adequately compensated … but they want success on their own terms. Many people are no longer willing to compromise their personal integrity for economic or social reasons.

Navigating Uncharted Waters

Your choices now  are— transform, struggle or die. It can be a scary time. Reality is not as you were programmed to believe—and you have few or no reference points for where you are going, and up until now, no step-by-step strategies for how to get there.  If you have been part of the silent majority, (the 99% of  people who care about each other and care about the future of our planet) start thinking about the future world your children and grandchildren will live in.

Clarify Your Values And Build Dreams That Will Endure

Visionary leaders are needed to launch the new millennium. Re-invent your future now!  Determine what you really want. Then re-invent yourself, your lifestyle, and  financial future. Use this values information and be amongst the courageous souls who know who you are and what you value. Capture your heart’s desires and live your destiny! Let your values lead the way—and make this world a better place to live.

This article is written by and the property of, Jeanine Just, founder and CEO of Visionaries University. You have permission to share it through any medium as long as proper credit lines are included.

Jeanine Just empowers people to courageously reinvent their businesses, lives, and future. Jeanine is a visionary success strategist,  new paradigm builder, author, inspirational speaker, seminar facilitator  —and  highly acclaimed trance-formation agent

For interviews, radio/TV guest, seminars, consulting, or more information for getting control of your destiny, please contact Jeanine at 949-494-3811 or  www.visionariesuniversity.org